The goal was to create a persuasive presentation of a UX strategy for a new website. The objective was to use the five approaches for product development process by Jesse James Garrett’s: strategy, scope, structure, skeleton, and surface. Garrett’s five planes are dependent of one another, one cannot work without the other.

My presentation was a third-party entity website named Bakeshops which gives space to bakeries for a monthly fee of $19.99. The site is both valuable for consumers and the bakeries. On the user side, they won’t have to miss work or rearrange their schedule to order at their favorite bakery. For the bakery, they can just focus on the baking, instead of trying to maintain a website.

To emphasize the need of the website, three working adults were interviewed, and each mentioned the struggle of having to rearrange their work schedule when it comes to ordering from their favorite bakeries.

Scope, the website, has four features: Account, Favorite, Shopping Cart, and order online. These features are designed to save the consumers information for fast checkout the next time they visit.

Structure, the end-user, interacts with the website and accomplishes their goal of placing their order by navigating through the websites. The end-user uses the site map through a step-by-step process by clicking on various pages such as the homepage, bakery page, customize, and checkout, to place the order. Meanwhile, the bakery receives the order.

Skeleton shows how content is displayed and how the end-user will move around the site. Six low-fidelity wireframes were created to show how the interactor will move around the site and how content will be represented on the Bakeshops website.

Surface, the interface of the website, gives a visual representation of how users will interact with the site. Microsoft PowerPoint was used to create the presentation, and Mockup was utilized for the designs of the low-fidelity wireframes.