Create a visually appealing and user-friendly digital media for the user.

The objective was to find a company to create a blog series and social media post about while keeping in mind its competitors. The blog series created was consistent with the organization’s purpose, voice, and intended audience.

The chosen company for this project was Chewy. Extensive research was conducted on Chewy as a company and brand for topics related to the blog series. A look at their sales metrics from previous years helped narrow the focus.

The research provided insights on the company’s top sales which included puppy, birthday, and senior items. The blog series celebrates milestones and encourages consumers to celebrate every life stage with their dog.

The first blog is about preparing for the arrival of a new puppy. The second is about celebrating your dog’s birthday, and the third is about how to care for your senior dog. Design principles such as chucking, and layering were used for easy readability and to tell a story.

The blogs layout was designed with eye-catching phrases and visual designes such as headers, sub-headings, and quotes to get the reader’s attention, and prompt them to continue reading. The audience’s interest was captured through creative titles, pictures, and language that conveyed emotion.

The writing voice and the information the audience was seeking was considered in the blog series. In addition, items sold by Chewy were hyperlinked for quick access. The social media post invited the intended audience to read the blog.